Thanksgiving morning and the local paper arrived at approximately 20 times its normal weight. The sales fliers will be recycled (in our house) or tossed in the trash. The next batch will arrive on Saturday and Sunday.
I was thinking about the cost and resources used to bring all this to my door and what I would like to see from stores this holiday season. Using my awesomely nonexistent page design skills I made a display ad I’d like to see stores run in the papers instead of being inundated with glossy (and heavy!) inserts. If you happen to be the CEO of a store big or small and you’d like to use a version of this feel free. Consider it open source 🙂